This project is an internal marketing campaign targeted at the employees of Santa Barbara Beach & Golf Resort. The goal of this project was to inform and raise awareness among staff about plastic waste and how it’s negatively impacting us and our planets environment. This is the first step of the resorts efforts in becoming more sustainable. By first educating their staff the resort hopes it can encourage them in coming up with solutions or going along with changes much easier.
Santa Barbara Beach and Golf Resort is a hotel located on the Caribbean island of Curacao. With over 2000 acres to explore they offer guests a variety of activities on site such as water sports, diving, snorkeling. hiking, Tennis, biking and Golf on their course designed by world famous golf course designer Pete Dye. They also host events for companies and private groups as well as corporate events such as meetings and get always. They pride themselves in doing anything they can in order to make their clients experience as enjoyable as possible by going that extra mile.
The result is a 3 minute fully animated video about plastic waste and its effect on the environment, and the measures the resort has taken to lessen its impact. Along with this there are also several Flyer. designs continuing short facts about the issue. This material in conjunction with several workshops ensures that their employees are made aware of how serious of a problem plastic waste is.
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